Isle of Palms

According to Forbes, the wealthy are purchasing second homes in this South Carolina city at a higher rate than most others in the United States.

by John
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According to Forbes, the wealthy are purchasing second homes in this South Carolina city at a higher rate than most others in the United States.

Charleston, S.C., ranks among Forbes’ top four U.S. cities for wealthy second-home buyers in 2026, alongside Salt Lake City, Naples/Pompano Beach (FL), and Scottsdale (AZ). Its Lowcountry charm, historic architecture, Michelin dining, beaches, walkability, and aerospace/manufacturing growth draw remote workers from NY, Midwest, Texas, and Mountain West.

Buyer Appeal

Second-home demand surges (28% of global luxury sales per Sotheby’s), shifting from Aspen/Miami/Hamptons to flexible “part-time primary” spots with investment potential. Local broker Mary Lou Wertz notes Charleston’s vibrant culture punches above its weight; a record $21M 1798 estate sale (ex-Cato Corp. owner) exemplifies “soul and charm.”

  • Salt Lake City: Tech boom, Park City skiing, 2034 Olympics rental yields.
  • Naples/Pompano Beach: Billionaire enclaves, record $225M compound; quieter Atlantic escape.
  • Scottsdale: 300 sunny days, elite golf, low taxes, luxury condos.

Remote work and lifestyle investments fuel this—Charleston’s economic hub status boosts long-term value.​

SOURCE

John

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