Myrtle Beach officials canceled a $105,000 rebranding effort launched last April amid negative press from officer-involved shootings. They opted to keep the iconic 50-year-old city seal, viewing it as a strong, recognizable brand that doesn’t need replacement. Council emphasized proactive storytelling to highlight positives rather than reactive measures.
Shift in Budget and Venue Practices
The council voted to hold their annual budget retreat locally instead of traveling 2.5 hours to Pinopolis, calling the expense a “bad look” despite reasonable costs. This move aims to save money and improve public perception.
Traffic and Safety Updates
- Ended the summer traffic diversion plan on Ocean Boulevard, which had cut some business revenues by up to 40% and reduced foot traffic.
- Added safety measures in The Market Common, such as lowered speed limits.
- Business owners pushed for more visible policing, like officers walking the streets rather than in cars or on bikes.
Mayor Mark Kruea highlighted responsiveness to community feedback, noting past plans ignored business concerns. Councilman Mike Lowder stressed getting ahead of narratives during crises.
This reflects a broader push for transparency, local focus, and business support in the Lowcountry area.
