As of October 2025, the Myrtle Beach real estate market has transitioned into a more stable and balanced phase after several years of volatility, reflecting national trends tied to interest rates and post-pandemic normalization.
Overall Market Conditions
The market is currently balanced, meaning neither buyers nor sellers hold a strong advantage. Home inventory levels are moderately high compared to post-pandemic lows, standing at roughly 4.9 months of supply for single-family homes and 8.1 months for condos, reflecting more breathing room for buyers but still healthy demand overall.
Home Prices and Values
The median single-family home price in Myrtle Beach reached $385,000, marking a 4.2% year-over-year increase.
Condo and townhouse prices are up 3.8% year-over-year to around $295,000, indicating steady appreciation despite an earlier slowdown.
The average price per square foot across all property types is about $227.
Zillow data places the average overall home value near $318,691, though this is down 4.1% year-over-year, suggesting localized softening in some submarkets.
Market Activity and Trends
Buyer activity picked up sharply in late summer as mortgage rates dipped to near 6.1%, then cooled slightly as rates rebounded to 6.4%.
Closed home sales are up 13.8% year-over-year for resale homes, while pending sales jumped 30%, signaling near-term growth in closings.
Condos and vacation properties, long staples of the Grand Strand market, are recovering from a mid-year lull with increased buyer interest.
Local Economic and Lifestyle Drivers
Myrtle Beach’s enduring tourism and retirement appeal continues to attract a mix of out-of-state buyers and investors seeking coastal properties. While new construction slowed slightly from the 2023 peak, the region remains one of South Carolina’s top new-build hubs, supported by ongoing population growth in Horry County.
Key Takeaways for 2025
The market is stabilizing, with moderate appreciation and longer listing times.
Mortgage rate shifts remain the biggest variable influencing buyer demand.
Single-family homes remain strong performers, while the condo segment is rebounding from oversupply.
Luxury homes (priced above $700,000) account for roughly 9% of closed sales in October, showing resilience in high-end demand.
In short, Myrtle Beach’s 2025 real estate market is steady, moderately appreciating, and sensitive to interest rate trends—a far cry from the rapid rises and declines seen during the pandemic years.
SOURCES
[1](https://wpde.com/news/local/myrtle-beach-real-estate-market-stabilizes-amid-changing-conditions)
[2](https://www.joelbarbergroup.com/blog/navigating-sands-change-myrtle-beach-real-estate-market-2025/)
[3](https://www.youtube.com/watch?v=j3Iuevd29ac)
[4](https://inplex.ai/news/2025-10/trends-spotlight-median-prices-in-myrtle-beach-sc-for-october-2025-103440.html)
[5](https://www.zillow.com/home-values/46666/myrtle-beach-sc/)
