As of October 2025, the Myrtle Beach real estate market has transitioned into a more stable and balanced phase after several years of volatility, reflecting national trends tied to interest rates and post-pandemic normalization.​
Overall Market Conditions
The market is currently balanced, meaning neither buyers nor sellers hold a strong advantage. Home inventory levels are moderately high compared to post-pandemic lows, standing at roughly 4.9 months of supply for single-family homes and 8.1 months for condos, reflecting more breathing room for buyers but still healthy demand overall.​
Home Prices and Values
The median single-family home price in Myrtle Beach reached $385,000, marking a 4.2% year-over-year increase.​
Condo and townhouse prices are up 3.8% year-over-year to around $295,000, indicating steady appreciation despite an earlier slowdown.​
The average price per square foot across all property types is about $227.​
Zillow data places the average overall home value near $318,691, though this is down 4.1% year-over-year, suggesting localized softening in some submarkets.​
Market Activity and Trends
Buyer activity picked up sharply in late summer as mortgage rates dipped to near 6.1%, then cooled slightly as rates rebounded to 6.4%.​
Closed home sales are up 13.8% year-over-year for resale homes, while pending sales jumped 30%, signaling near-term growth in closings.​
Condos and vacation properties, long staples of the Grand Strand market, are recovering from a mid-year lull with increased buyer interest.​
Local Economic and Lifestyle Drivers
Myrtle Beach’s enduring tourism and retirement appeal continues to attract a mix of out-of-state buyers and investors seeking coastal properties. While new construction slowed slightly from the 2023 peak, the region remains one of South Carolina’s top new-build hubs, supported by ongoing population growth in Horry County.​
Key Takeaways for 2025
The market is stabilizing, with moderate appreciation and longer listing times.
Mortgage rate shifts remain the biggest variable influencing buyer demand.
Single-family homes remain strong performers, while the condo segment is rebounding from oversupply.
Luxury homes (priced above $700,000) account for roughly 9% of closed sales in October, showing resilience in high-end demand.​
In short, Myrtle Beach’s 2025 real estate market is steady, moderately appreciating, and sensitive to interest rate trends—a far cry from the rapid rises and declines seen during the pandemic years.
SOURCES
[1](https://wpde.com/news/local/myrtle-beach-real-estate-market-stabilizes-amid-changing-conditions)
[2](https://www.joelbarbergroup.com/blog/navigating-sands-change-myrtle-beach-real-estate-market-2025/)
[3](https://www.youtube.com/watch?v=j3Iuevd29ac)
[4](https://inplex.ai/news/2025-10/trends-spotlight-median-prices-in-myrtle-beach-sc-for-october-2025-103440.html)
[5](https://www.zillow.com/home-values/46666/myrtle-beach-sc/)
