Charleston, S.C. – LM Communications has announced an exciting new direction for 105.5 The Bridge WCOO, a beloved station serving the Charleston and Kiawah Island markets. With the launch of a fresh programming lineup and the adoption of a new positioning statement, “The Sound of the Lowcountry,” the station is expanding its playlist to better reflect the region’s rich musical roots.
A Broader Musical Landscape
The updated format promises to offer a diverse range of genres, highlighting the Lowcountry’s musical heritage. Listeners can expect to hear an expanded mix that includes Contemporary Folk, Bluegrass, Indie Rock, Alt Country, Beach Music, and Gullah-inspired tracks. The goal is to connect more deeply with the local culture and history while offering a dynamic listening experience.
A Focus on Authenticity
Program Director Gabe Reynolds shared his vision for the station’s new philosophy: “The Bridge is a love letter to the Lowcountry. We’re not chasing trends or algorithms, we’re chasing truth. This is about real music, real voices, and real connections.” Reynolds emphasized that 105.5 The Bridge seeks to stand out in an era dominated by algorithms by offering a more personal and authentic sound. “We reject the predictable, embrace the unexpected, and shine a spotlight on the underserved and overlooked,” he said.
Supporting Local Talent
As part of the new changes, the station will continue to highlight local voices and musicians. Reynolds noted that the station’s airwaves would be dedicated to providing a platform for local talent, further strengthening its connection to the community.
Schedule Changes and New On-Air Shift
In line with the station’s transformation, popular personality Jim “The Critic” Voigt will be shifting to a new on-air time. After returning to the station in August 2024, Voigt will now be heard during the afternoon drive from 3 to 7 p.m.
With its bold new direction, 105.5 The Bridge is aiming to provide a unique, locally-driven listening experience that celebrates the cultural richness of the Lowcountry. By focusing on authenticity, embracing a diverse musical selection, and supporting local talent, the station hopes to forge deeper connections with its listeners while continuing to stand out in a sea of algorithm-driven content.
