For the first time in its history, Amazon is extending its highly anticipated Prime Day event to four full days, giving Prime members a massive 96 hours to grab incredible deals. This year’s Prime Day will run from Tuesday, July 8 to Friday, July 11, marking a significant expansion of the shopping event that traditionally lasts just two days.
What’s New This Year?
- Extended Duration:
- Prime Day will now span four days, offering more chances for shoppers to find the best deals.
- “Today’s Big Deals” Feature:
- Amazon will introduce a new “Today’s Big Deals” feature during the sale, which will provide daily themes of exclusive discounts curated specifically for Prime members.
- “New Deal Drop”:
- Starting at midnight every day throughout the event, Amazon will introduce fresh deals with its New Deal Drop feature, ensuring that customers can find new bargains each day of the four-day event.
- Rufus, the AI Shopping Assistant:
- Amazon is encouraging Prime members to use Rufus, the company’s AI shopping assistant, to get personalized shopping recommendations and help navigate the Prime Day deals.
What to Expect from Prime Day Deals
Shoppers can expect savings across various categories, including top brands like Bose, Dyson, Lego, and Sonos. With deals available in everything from electronics to home goods, Prime Day 2025 promises to deliver exclusive discounts on popular products, ensuring there’s something for everyone.
How to Access the Deals
To shop the Prime Day deals, customers must be a Prime member or sign up for a free trial. A standard Prime membership costs $14.99 per month or $139 annually, while students and those between the ages of 18 and 22 can enjoy a discounted rate of $7.49 per month or $69 per year.
If you’re not yet a member, Amazon offers a 30-day free trial for new users, allowing shoppers to enjoy all the Prime Day perks without committing immediately to the subscription fee.
Prime Day Launches Worldwide
- US, UK, Australia: July 8 marks the start of Prime Day in these countries.
- Brazil, India, and other countries: These regions will have their Prime Day deals later in the summer.
Last Year’s Success and Future Outlook
In 2024, Amazon’s Prime Day saw record-breaking sales, with independent sellers—mostly small and medium-sized businesses—playing a key role in the event’s success. Over 200 million items were sold by these sellers last year alone. However, some businesses are scaling back or pulling out due to rising tariffs that have hurt their bottom line, particularly for smaller vendors without the bargaining power to negotiate favorable deals.
Despite these challenges, Amazon continues to push forward, not just with expanded sales events but also with new innovations. The tech giant is reportedly developing humanoid robots to deliver packages, signaling a potential shift in how Amazon fulfills orders in the future.
Amazon’s Future: Robot Delivery and AI
Amazon has been expanding its use of robots in its warehouses, and rumors suggest the company is now preparing to trial robot delivery drivers. According to The Information, Amazon is constructing a testing park for these robots, which could eventually replace human delivery drivers, further automating Amazon’s operations. While this development has not been publicly confirmed, the move indicates Amazon’s commitment to AI and automation in its delivery network.
With the introduction of a four-day Prime Day, exclusive deals, and innovative new features like the AI shopping assistant, Amazon is set to make this year’s event bigger than ever. Shoppers will have more opportunities to snag discounts on top brands, and Prime members can expect even more personalized experiences during the sale. As Amazon pushes the boundaries with both retail and tech, the company’s vision for the future could revolutionize shopping and delivery, making Prime Day 2025 a milestone in e-commerce history.
