New Mexico’s alcohol laws balance public safety with business flexibility, allowing home delivery under strict conditions while prohibiting traditional happy hours. These regulations, overseen by the Alcoholic Beverage Control (ABC) Division, evolved notably during the pandemic to support restaurants and retailers.​
Home Delivery Rules
Qualified licensees, such as restaurants and retailers, can obtain a delivery permit to transport alcohol purchased on-site. Deliveries must occur during licensed business hours, stay within the licensee’s county (or adjacent with approval), and verify the recipient’s age and sobriety—no sales to minors or intoxicated persons. Restaurants require a minimum food purchase (recently updated to $10), with volume limits like 750 ml of wine or 72 oz of beer per delivery.​
Happy Hour Ban
New Mexico bans “happy hours” promoting discounted drinks during specific times to curb overconsumption. Promotions like two-for-one deals or free drinks with purchase are prohibited, though all-day discounts or non-price-based specials (e.g., themed events) remain legal.​
Key Restrictions
- Third-party services need separate licenses and can’t profit from alcohol sales, only charging disclosed delivery fees.
- No deliveries to businesses, schools, or campuses; vehicles carry only delivery-bound stock.
- Servers must be 21+ with permits; violations lead to joint liability.​
SOURCES
[1](https://www.nmlegis.gov/Sessions/21%20Regular/bills/house/HB0008.html)
[2](https://www.rld.nm.gov/abc/how-do-i/apply-for/alcohol-beverage-delivery/)
[3](https://www.nmrestaurants.org/2021-liquor-law-changes/)
[4](https://www.law.cornell.edu/regulations/new-mexico/N-M-Admin-Code-SS-15.11.20.8)
[5](https://www.nmlegis.gov/Sessions/21%20Regular/bills/house/HB0255.html)
