The Florence, South Carolina real estate market in 2025 is experiencing a notable cooling phase after several years of strong post-pandemic growth. Prices remain relatively stable overall, but trends point to slower sales, more listings, and increased buyer leverage.
Home Prices and Growth
As of mid to late 2025, home values in Florence average around $218,000–$221,000, representing a modest increase of about 2–2.5% year-over-year according to Zillow data. This is consistent with national predictions for moderate housing appreciation but marks a sharp slowdown from the double-digit growth Florence saw in 2021–2022.
Redfin, however, reports a recent short-term decline, noting that median sale prices were around $234,000 in August 2025—down roughly 11.4% compared to the previous year—with homes selling about 3–5% below list price on average.
Market Conditions
Florence’s housing market is transitioning from a seller’s market to a more balanced one.
Homes typically go pending within 57 days, faster than in 2024 but slower than during peak years.
About 20–25% of listings have seen price cuts, signaling more realistic pricing from sellers.
Inventory has increased to roughly 316 active listings, easing the competition for buyers.
Reventure Analytics gives Florence a “stability score” of 45/100, indicating a cooling or slightly declining market moving into 2026.
County-Level Breakdown
Within the Florence metro area, Florence County remains relatively stable with about 1.9% home value growth and the highest inventory (around 510 homes), while neighboring Darlington County saw a -2.4% drop in home values amidst lower supply. Florence County’s housing market is considered slightly overvalued—by about 18.7%—indicating moderate correction potential ahead.
Rental and Affordability Trends
Rents in Florence average around $1,068 per month as of October 2025—about 34% lower than the national average—making the city relatively affordable for renters compared to other South Carolina metros. Rental prices rose about 6–7% year-over-year, showing steadier demand than the ownership market.
Outlook for 2025–2026
Forecasts suggest a continued flattening of prices through 2026, with moderate declines possible if higher mortgage rates persist. Investors and homebuyers can expect:
Greater negotiation power due to rising inventory.
Slower appreciation, with Florence County holding firmer than surrounding areas.
Favorable long-term value potential, given the city’s affordability and steady population growth.
Overall, the Florence market in 2025 reflects normalization rather than decline—shifting toward balance after years of overheated growth. Buyers are gaining leverage, while sellers must adopt more flexible pricing strategies to stay competitive.
SOURCES
[1](https://reventureapp.blog/florence-sc-housing-market-update-in-2025/)
[2](https://www.zillow.com/home-values/70521/florence-sc-29504/)
[3](https://www.redfin.com/city/6637/SC/Florence/housing-market)
[4](https://www.realtor.com/realestateandhomes-search/Florence_SC/overview)
[5](https://www.zillow.com/kennedy-crossroads-florence-sc/home-values/)
